We don't run your ad spend. We do the engineering work that determines whether the traffic you already pay for converts: server-side GA4 with first-party event capture, JSON-LD structured data, Core Web Vitals fixes, Lighthouse audits, and SEO content depth that survives a Google algorithm update because it is actually useful. We work alongside ad agencies and content writers — we are the technical layer underneath.
GTM Server-Side container on a custom subdomain, first-party cookies, Meta Conversions API, TikTok Events API. Survives iOS tracking restrictions and ad blockers that gut client-side analytics.
JSON-LD for Organization, BreadcrumbList, Article, Product, FAQPage, LocalBusiness — whichever schemas your content qualifies for. We validate with Google's Rich Results test and monitor for crawl errors.
We benchmark LCP, INP and CLS on field data (CrUX) before and after. Most engagements move a site from yellow to green within two weeks. We don't ship 'optimisation' that disappears on the next deploy.
Full crawl with Screaming Frog, indexation audit in Search Console, log-file analysis to see what Googlebot actually fetches. Fixes are implemented, not just reported — we don't hand you a PDF and disappear.
We work with your in-house writer or one we trust. Topic clustering, internal linking, and search-intent matching. We aim for content that earns links because someone wants to share it.
Most 'digital marketing' agencies we've seen are media-buying shops in a trench coat. They optimise the things they can measure on the ad platform dashboard and ignore the technical reasons their landing page costs 3× more per conversion than it should.
We take the inverse approach. We fix the site, the tracking, and the structured data. Then we hand the keys to your ad team — or to one we recommend — and they run media against a foundation that doesn't leak conversions.
We measure success in two ways: organic traffic growth on Search Console (6-month curve) and conversion-rate lift on the same paid traffic (4-week comparison). If neither moves, we didn't earn the engagement.
No ad spend management. No social media posting. We are a technical SEO and analytics shop — that's it.
Fintech client SEO overhaul — a Nairobi-based payments company stuck on page two for its primary keywords. We rebuilt the site architecture, added programmatic landing pages for each county, fixed CWV from red to green, and shipped 24 long-form articles over six months.
Send us the URL and we'll come back with a free Lighthouse + CrUX audit before the first call.